Kony 2012 "Invisible Children"

Invisible Children: Rough Cut is a 2006 American documentary film which depicts the human rights abuses by the sectarian Lord's Resistance Army in Uganda.

In the spring of 2003, the filmmakers Jason Russell, Bobby Bailey, and Laren Poole traveled to Africa to document the Darfur. Instead, they changed their focus to the conflict in northern Uganda , Africa's second longest-running conflict after the Eritre [Lost information] an Revolutionary War.

The three founders of Invisible Children

The documentary depicts the abduction of children who are used as child soldiers by Joseph Kony and his Lord's Resistance Army (LRA). This film centers around a group of Ugandan children who walk miles every night to places of refuge in order to avoid abduction by the LRA.

The story of children depicted in the film was the basis for a grassroots movement mobilizing thousands of American teens into action to raise money to rebuild war-torn schools in northern Uganda and provide scholarships to African youth.

After the film, Invisible Children Inc initiated a successful campaign, petitioning the United States Government for support, Invisible Children Inc in 2012 started a social media campaign to garner support and awareness of the LRA and Joseph Kony .

The campaign focuses on the website that features a roughly 30 minute video and sharing tools, and a plan for encouraging activism and bringing public awareness for the end goal of capturing Kony in 2012.

The 30 minute video was uploaded to YouTube on the March 5, 2012 and went viral immediately. After four days, the video received over 55 million hits on YouTube.As part of the campaign, 20 celebrity "Culturemakers" and 12 Policy makers were targeted as individuals to pressure to publicize the campaign.

Source : Wikipedia