Mass communication comes from the English term, mass communication, as an abbreviation of the mass communication media. That is, communication using the mass media or mass mediated communication. The term mass communication or communications is defined as a channel, namely the mass media (mass media) as shorthand for the media of mass communication. Mass implies a lot of people, they do not have to be in the same locations, they can be scattered or dispersed in various locations, which in the same time or almost simultaneously to get the messages the same communication. Berlo (in Wiryanto, 2005) defines mass as covering all those who become targets of mass communication tools or the people at the other end of the channel.
Source: http://adiprakosa.blogspot.com
Source: http://adiprakosa.blogspot.com
Mass communication is a process in which media organizations create and disseminate a message to the audience a lot of (public). Organization - This organization will disseminate media messages that affect and reflect the culture of a society, then this information will they present simultaneously in widely diverse audience. This makes the media become part of one powerful institution in society. In future communications, mass media into a single authority to select, produce a message, and deliver it to audiences.